I’m Joyce, founder of JoyCompass — where we help companies find the direction where their product truly shines. My company is based in Singapore and we work with clients across the globe. My Chinese name is Yee Hua (亿华) — 亿 for abundance, 华 for brilliance. It’s a name that reminds me: when we build with clarity and heart, growth becomes not just possible — but radiant. That’s what I help founders do. Not just build. But bloom — with direction.